Website redesign services that keep your rankings and lift conversions
Our website redesign services turn a dated, slow or hard-to-update site into one that loads fast, explains what you sell and converts visitors into enquiries — without losing the search traffic you already have.
Every redesign starts with an audit of what currently works, so we keep the pages, URLs and content that bring in traffic and fix the rest.
A website redesign service built around what already works
Most redesigns fail in one of two ways: they look better but convert worse, or they launch and the site quietly loses half its search traffic because URLs, titles and internal links changed. We plan against both from day one.
Before any design work we pull your analytics and search data to find the pages that earn traffic and leads. Those pages keep their URLs or get one-to-one redirects, and their content is carried over and improved rather than rewritten from scratch.
The new site is built for speed and easy editing — a clean theme or a modern front end, not a page builder stacked on plugins — so your team can update it without calling a developer.
What a well-planned website redesign changes
Faster pages
Lean templates and optimised images bring load times down, which helps both rankings and conversion.
Clearer story
New page structure and copy that tell a buyer what you do, who it is for and how to get a quote.
Rankings kept
A redirect map, preserved metadata and a staged launch so search traffic survives the move.
What our website redesign services include
Content & SEO audit
Which pages bring traffic and leads, which are thin or duplicated, and what to merge.
Information architecture
A new sitemap and navigation built around how buyers actually look for your services.
UX & visual design
Wireframes, then a full design system applied to every template.
Development
WordPress, headless or custom front end — chosen for your team, not our habit.
Redirects & migration
Every old URL mapped, content moved, forms and tracking re-connected.
Post-launch checks
Search Console, 404 and form monitoring for the weeks after go-live.
Our website redesign process
Four stages, weekly demos, no black box.
Audit & plan
A 30-minute call, then a written scope and a fixed quote per phase within 48 hours.
Design & content
Wireframes and a clickable prototype, so you approve the experience before production code is written.
Build & migrate
Two-week sprints with a working demo every Friday and automated tests on the paths that matter.
Launch & monitor
Deployment, monitoring and handover of code and accounts, with the same engineers on support afterwards.
Platforms we redesign on
Chosen per project, not per habit. Pick a category to see what we reach for.
Industries we work with
Professional Services
Credibility-led sites with strong lead capture.
Real Estate
Listing search, map views and agent portals.
Healthcare
Accessible, compliant sites with appointment booking.
Education
Programme catalogues and application flows.
SaaS
Marketing sites, docs and pricing pages that convert trials.
Why choose API Pilot for your website redesign
Senior engineers only
The people on your discovery call are the people writing your code — no hand-off to a junior bench.
Fixed price per phase
A written scope and a fixed quote before each phase starts, so the budget never moves without your sign-off.
Weekly working demos
Something you can click every Friday, so problems surface while they are still cheap to fix.
You own everything
Source code, infrastructure and accounts transfer to you at handover. Nothing is licensed back to you.
Website redesign case studies
Revamping Model Scout's Website with WordPress
A rebuilt site for a 30-year-old modelling agency, making talent search work the way clients expect.
View case study →
BigCommerce Website Upgrade for Cowboy Cleaners
A BigCommerce migration from Blueprint to Stencil for speed and scalability, with the brand intact.
View case study →
B2B E-Commerce Website Revamp for DexLoop
A WooCommerce B2B store revamp with wholesale features and a QuickBooks integration.
View case study →Not if it is planned. We keep or redirect every URL that has traffic or links, carry over titles and content on the pages that rank, and watch Search Console after launch so any drop is caught and fixed quickly.
A typical business site of 10–40 pages takes 6–10 weeks from audit to launch. Larger sites with migration work take longer; you get a stage-by-stage timeline with the quote.
Yes. We carry over what performs, improve what is thin, and merge pages that compete with each other.
No. We recommend the platform that fits how your team edits the site. Many clients stay on WordPress with a faster, custom theme.
It depends on page count, design depth and migration work. After a short call you get a fixed quote per phase, so you approve the number before work starts.
Let's plan your redesign.
A 30-minute call, a written scope, and a fixed quote within 48 hours. No obligation, no sales deck.