What is brand identity?
Brand identity is the face of a brand. A brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents those larger ideas. Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing.
API Pilot focus on building corporate identity so that our clients have a better image in the market. A good image is key to gain customer attraction and reliance. If the brand is trustworthy in the eyes of consumers only then it can be expected to gain loyal customers. We strive to build your soft image in the eyes of customers so that you can benefit the most from your product.