Looking at the hostile online industry, we can safely predict that the digital marketing strategy holds the key to the success or failure of an online business. Businesses around the world have shifted to the digital world and are fighting to the throat to gain higher visibility and a larger global audience base.
Now, before you move your business into the digital world, you will need a website. The most common and safest route taken by most businesses is to hire a professional web development company and let them do the job. However, with such massive and hostile competition, you need something special to stand out amongst the crowd and succeed in your organizational plans.
So, how do you intend to stand-out?
The best way to give your business competitive advantage is to go with a custom website. Now, there’s a difference between web development and custom web development and you should know that difference. If you search for “custom web Development Company in Pakistan” you will get different results as compared to result from “web Development Company in the Pakistan”.
Here’s the difference:
A general web development company offers websites that are carved out of the website templates. Since it’s an easier and more affordable option, most companies offer template based websites.
Contrarily, companies offering custom web development services basically create the website from the scratch. They don’t use any available templates, rather built the entire architecture of the website from scratch, thus it’s a lot more time and money intensive process.
Now, there are certain benefits of going with a custom development process and below we will be listing a few benefits which make it a worthy investment.
One of the best approach to stand out from competitors in the online industry is to have a unique and bespoke web design. Now, if you look closely, you will see that most websites running over the internet are somewhat comparable to each other. This is because the majority of them are made using pre-available templates with little modifications.
Contrarily, when you go with a custom development project, you are actually investing in your business worth. You are in full control to design the website as unique as you want and integrate as many functionalities as you may deem necessary. Thus, the final result you get is a highly customized and completely personalized website that represents your business model and stay tall from your competitors.
Search engines have gotten strict with their algorithms. There are now many factors that need to be controlled to be able to make a website search engine friendly. Here, an inherent limitation of web design template is their structuring. These templates are made to fit maximum business needs, which means they are often loaded with as many functionalities as possible and often it is impossible to restrict out certain functionalities which you don’t want. This makes such websites heavy and requires greater time to load – a bad aspect for search engine rankings.
Alternatively, when you go with a custom website, you only integrate functionalities and components necessary. Furthermore, since the website architecture is being made from scratch, you get to control all parameters to make website optimized for search engine rankings. Thus, increasing your chances to get greater visibility, more traffic, and better sales.