A beginner guide to SEO

The evolution of technology has brought about significant changes in the way people interact and reach businesses online.

Today, more and more people are looking for online businesses through various mobile and desktop devices. The limitless options available to customers over the online market, have raised customer satisfaction bars for online businesses.

According to statistics, nearly 80% of people looking for businesses through search engines don’t scroll past the first page. These are significant stats as they don’t merely show the trust of online visitors over search engine ranking mechanism, but it also shows the importance for online businesses to rank higher, preferably on the first page of search engines.

Other stark statistics show that over 90% of online customers today prefer to conduct research by means of reviews, search engine ratings and testimonials about services or products they are looking for. Again, these stats are clearly demonstrating the power of search engines and customers’ trust over the search engine algorithms. These stats also demonstrate the necessity for online businesses to maintain and manage a strong, productive and active online presence over search engines, as a way to attract traffic to their websites.

What’s the best way to rank higher on Google?

The reason we have used Google instead of the more generic term “Search Engines” is the fact that Google maintains its position as the largest and most widely used search engines among many currently present in the market.

Now coming back to the question of how to rank higher in Google, undoubtedly the best and most practiced technique for higher search engine rankings is by implementing a robust and effective search engine optimization (SEO) strategy.

SEO optimization is a complete package of online marketing services meant to deliver more visibility, higher online ranking and more traffic to online businesses.

What are the benefits of SEO Optimization?

Plenty! Below we will be looking at some great gains of undertaking SEO optimization campaigns for online businesses.

Enhanced Organic Traffic

The term organic traffic refers to the visitors visiting your website through search engines without paid marketing. The higher the visitors landing on your web pages, the better the ranking you can expect in search engines.

SEO optimization technique deploys various tools and measures to ensure your website has higher visibility on search engines. This is primarily achieved by analyzing top keywords for your business model and creating engaging and interactive content on a daily basis. The content marketing contributes to various levels of SEO results and thus remain a vital service in SEO service suite.

Targeted Marketing

What’re the components of traditional marketing?

TV ads, signboards, newspapers, magazines, etc. All of these marketing platforms come at a high price which is often unbearable for new startups or small businesses. Even at higher costs, these traditional marketing platforms only offer aimless marketing, begging for attention from customers without much conviction.

contrarily, SEO optimization is a highly targeted marketing technique that aims to market businesses to relevant customers, who are actually looking for your services. the local SEO services even allow businesses to boost their ranking and customer interaction by leveraging their geographical presence using geolocation and other techniques.

Higher ROIs

Perhaps the best and most advantageous gain of SEO optimization is its ability to produce tangible results.

SEO being an important element of digital marketing services is a completely quantifiable service, which is able to generate precise, in-depth and revealing analysis and reports and don’t take it small. The ability of the technique to produce tangible results means businesses are now in control to plan, execute and manage marketing strategy, keeping in view the existing trends and shoppers’ preferences. The revealing reports also enable businesses to modify or alter any marketing technique which isn’t producing the desired result, or simply focus more energies on a platform that they see generating better results.

That’s the reason why we see more and more SEO optimization businesses getting into the industry, facilitating businesses get maximum ROIs.


Earlier we discussed the stats regarding customers’ trust over search engine rankings. The stats also translate directly into the fact that businesses can leverage their higher rankings in order to establish their credibility and authority.

Businesses ranked higher in search engines are trusted by more customers and thus are able to dominate the industry. Thereby, SEO optimization services are actually helpful for businesses to engage more people and lead the industry with more credibility and authority.


Branding is the best thing that can happen to any business. Remember the saying, “businesses that aren’t brand, are just commodity”.

The term branding is closely associated with credibility. The only difference being, a lasting credibility, deliverance and customer service transform a business into a brand. Remember, branding doesn’t come with high-quality products or services, rather branding is all about building the business reputation and maintaining superior customer satisfaction.

Here, a consistent, and precise SEO effort will pay off greatly by maintaining a high ranking and reputation for business, which will surely transform a business into a brand.


Search engine optimization is one of the most powerful marketing technique for online businesses. The ability of the technique to deliver quantifiable results combines with its deliverance to build business credibility makes it an essential marketing technique for all businesses, irrespective of the size and industry.

Looking for a reliable and affordable SEO agency? API Pilot has the expertise you need to transform your online business into a brand. Contact our experts today and let us help you build a bespoke and robust digital marketing campaign.

A beginner guide to SEO

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